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From Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, Cases in Public Relations Strategy 1st Edition draws on original, real-world case studies to introduce a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Objectives, Programming, and Evaluation) model, students will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client--whether they are big or small, global or local, for-profit or nonprofit?in order to launch the most effective campaign. The cases in each area are each presented with a brief introduction focused on fundamentals and core competencies, and the cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career will give students the knowledge and skills they need to launch their careers in the PR field.
Features and Benefits:
��������� Introduces key concepts and skills in Public Relations with 30 original, contemporary case studies drawn from the real world
��������� Emphasizes the popular and contemporary RACE model for building PR campaigns
��������� Organized around strategic arenas within the profession (i.e. heath communication, issue advocacy, etc.) rather than skill-set areas, demonstrating how various strategies and tactics are adapted to meet the needs of various clients.
��������� Emphasizes strategy and strategic thinking, not just individual tactics.
��������� Unique client-oriented focus shows that Public Relations is not ?one size fits all:? the selection of cases draws from a wide range of clients in core PR areas to show how PR strategy must be adjusted for a variety of client types
��������� RACE Pit Stop sections features discussion items, trend line information, and comments from professional observers suggest ways for the student to integrate key findings from the case studies into their own PR work.
This book examines how early research on literary activities outside national literatures such as �migr� literature or diasporic literature conceived of the loss of ?mother-tongue? as a tragedy, and how it perpetuated the ideology of national language by relying on the dichotomy of native language/foreign language. It transcends these limitations by examining modern Japanese literature and literary criticism through modern philology, the vernacularization movement, and Korean-Japanese literature. Through the insights of recent philosophical/linguistic theories, it reveals the political problems of the notion of ?mother-tongue? in literary and linguistic theories and proposes strategies to realize genuinely ?exophonic? and ?translational? literature beyond the confines of nation. Examining the notion of ?mother-tongue? in literature and literary criticism, the author deconstructs the concept and language itself as an apparatus of nation-state in order to imagine alternative literature, genuinely creolized and heterogeneous. Offering a comparative, transnational perspective on the significance of the mother tongue in contemporary literatures, this is a key read for students of modern Japanese literature, language and culture, as well as those interested in theories of translation and bilingualism.
This book analyzes narrations embedded in political disputes, allowing readers to gain a deeper understanding of modern political reality. The author explores this theme in readings of the Sophocles tragedy Antigone, the Melian Dialogue of Thucydides, Heinrich von Kleist?s novella Michael Kohlhaas, Fyodor Dostoevsky's The Grand Inquisitor and E.L. Doctorow?s Ragtime novel, taking into account the relevant interdisciplinary aspects of the narratives. His study of these four narrations focuses on key political concepts, such as might and right, self-interest, legality and justice, the nation-state and democracy, and relates them compellingly to current actuality. Since narrations can exert comprehensive and lasting influence on individuals? political discernment, this systematic analysis allows for a better comprehension of politics in education and civics.
Gut organisiert und informiert durch das geisteswissenschaftliche Studium!
This book explores how digital storytelling can catalyze change in healthcare. Edited by the co-founders of the award-winning Patient Voices Programme, the authors discuss various applications for this technique; from using digital storytelling as a reflective process, to the use of digital stories in augmenting quantitative data. Through six main sections this second edition covers areas including healthcare education, patient engagement, quality improvement and the use of digital storytelling research. The chapters illuminate how digital storytelling can lead to greater humanity, understanding and, ultimately, compassion. This collection will appeal to those involved in delivering, managing or receiving healthcare and healthcare education and research, as well as people interested in digital storytelling and participatory media.
This collection of critical essays investigates the intersections of the global and local in literature and language. Exploring the connections that exist between global forms of knowledge and their local, regional applications, this volume explores multiple ways in which literature is influenced, and in turn, influences, movements and events across the world and how these are articulated in various genres of world literature, including the resultant challenges to translation. This book also explores the way in which languages, especially English, transform and continue to be reinvented in its use across the world. Using perspectives from sociolinguistics, discourse analysis and semiotics, this volume focuses on diasporic literature, travel literature, and literature in translation from different parts of the world to study the ways in which languages change and grow as they are sought to be ?owned? by the communities which use them in different contexts. Emphasizing on interdisciplinary studies and methodologies, this collection centralizes both research that theorizes the links between the local and the global and that which shows, through practical evidence, how the local and global interact in new and challenging ways.
This book is published open access under a CC BY 4.0 licence.The book offers a concise guide for librarians, helping them understand the challenges, processes and technologies involved in managing access to online resources. After an introduction the book presents cases of general authentication and authorisation. It helps readers understand web based authentication and provides the fundamentals of IP address recognition in an easy to understand manner. A special chapter is dedicated to Security Assertion Markup Language (SAML), followed by an overview of the key concepts of OpenID Connect. The book concludes with basic troubleshooting guidelines and recommendations for further assistance.
At the heart of any discussion about the future of libraries is the future of librarians?and how well our instructional programs, especially the Master of Library Science (MLS) degree, prepare them for their careers. Building on the Re-envisioning the MLS initiative from the University of Maryland?s iSchool and the Information Policy & Access Center (iPAC), this book continues the critical conversations around preparing future librarians.�
- the changing nature of the communities that libraries serve and how LIS education should address these changes,
- how archival training must accommodate big data,�
- the specialized skill sets librarians need on the job, and�
- how best to prepare librarians for their role as educators.
This book investigates how girls? automedial selves are constituted and consumed as literary or media products in a digital landscape dominated by intimate, though quite public, modes of self-disclosure and pervaded by broader practices of self-branding.
In thinking about how girlhood as a potentially vulnerable subject position circulates as a commodity, Girls, Autobiography, Media argues that by using digital technologies to write themselves into culture, girls and young women are staking a claim on public space and asserting the right to create and distribute their own representations of girlhood. Their texts?in the form of blogs, vlogs, photo-sharing platforms, online diaries and fangirl identities?show how they navigate the sometimes hostile conditions of online spaces in order to become narrators of their own lives and stories.
By examining case studies across different digital forms of self-presentation by girls and young women, this book considers how mediation and autobiographical practices are deeply interlinked, and it highlights the significant contribution girls and young women have made to contemporary digital forms of life narrative.
This monograph examines truth in fiction by applying the techniques of a naturalized logic of human cognitive practices. The author structures his project around two focal questions. What would it take to write a book about truth in literary discourse with reasonable promise of getting it right? What would it take to write a book about truth in fiction as true to the facts of lived literary experience as objectivity allows?
It is argued that the most semantically distinctive feature of the sentences of fiction is that they areunambiguously�true and false together. It is true that Sherlock Holmes lived at 221B Baker Street and also concurrently false that he did. A second distinctive feature of fiction is that the reader at large knows of this inconsistency and isn?t in the least cognitively molested by it. Why, it is asked, would this be so? What would explain it?
Two answers are developed. According to the�no-contradiction thesis, the semantically tangled sentences of fiction are indeed logically inconsistent but not logically contradictory. According to the�no-bother thesis, if the inconsistencies of fiction were contradictory, a properly contrived logic for the rational management of inconsistency would explain why readers at large are not thrown off cognitive stride by their embrace of those contradictions. As developed here, the account of fiction suggests the presence of an underlying three�-�or four-valued dialethic logic. The author shows this to be a mistaken impression. There are only two truth-values in his logic of fiction.