Advertising Basics!

Vendor: SAGE Publications



Subtitle : A Resource Guide for Beginners

Publication Date : 2004-03-15

Language : English

Pages : 180

Authors : J V Vilanilam, A K Varghese

"<strong>Advertising Basics!</strong> is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics
The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail giving pointers suggestions and in-depth analysis of how things work in each department.

Some of the highlights of this text are:
- A holistic introduction which gives the reader a pan-industry perspective of advertising.